I'm pretty sure that clip hyped things up for fans then just like this one is doing now.
It's just my feeling, but Deftones have terrible PR team. They deserve more attention.
Don't get the criticism of their PR team. What's that based on?
Maybe "terrible" wasn't the word I should have used out there. In my opinion their communication with fans is quite weak. If that's what the guys want, then ok - maybe I don't get it. My point is - their FB/IG pages can be silent for weeks. They don't do many interviews and when they do, it contains the same questions asked again and again. I follow activities of quite a lot of bands, as most of you here. You can't deny that Deftones have a bit poor marketing, right? Maybe it's intentional...or maybe I'm completely wrong.
Many friends of mine forgot that Deftones are still around and were a bit shocked while listening to Gore. Many of them were not aware Gore is out. They were listening to Deftones a lot in the past...
It's pretty clearly intentional. They're pretty much as popular as they've ever been. Subheadlining the big metal and rock festivals and headlining others (they were due to headline Hellfest this year until coronavirus), playing arena-size venues in most places across the world. Critically, they've gained grudging respect from outlets outside of rock and metal press (something they never really had until the last decade) and Gore charted higher on its week of release than any other Deftones album, including White Pony.
What your friends are aware of is pretty irrelevant. I think by most measurements, their PR can't be doing much wrong. Whether you want more communication from them via social media is not actually a PR issue, at least in terms of where they're at now in their career.
